Getting organic traffic is an important part of any Digital marketing strategy. Và the best way lớn increase your traffic is by getting better rankings on Google.

Bạn đang xem: Seo writing: 13 tips on writing blog posts that rank on google

A solid SEO strategy will help you with that, but there’s more than applying on-page và off-page SEO rules to lớn your

SEO writing is a must, & it will guarantee that you’re not neglecting the user experience on your pages. After all, the page experience is one of the most important ranking factors.

If you want to better understand SEO writing, keep reading!

Download this post by entering your thư điện tử below

Do not worry, we vày not spam.

What Is SEO Writing?

SEO writing is the process of writing nội dung with the goal of ranking on the first page of search engines like Google. This is achieved by researching relevant keywordscreating optimized content that answers the user’s intent.

Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page through the language used on it.

SEO writing optimizes the content on the page so that search engines will more easily crawl its nội dung and judge it favorably. When it is judged more favorably, it is given a better placement in the SERP.

If the nội dung is created without SEO in mind, it may not appear lớn be tìm kiếm engine friendly, and the crawlers may not even figure out what the page is about.

Why Is Writing for SEO Important?

SEO writing is done to lớn help nội dung rank better on Google. If the nội dung is not optimized, it will come up several pages back in a search.

And why is it so important to get on that first page?

A study found that the number of clicks that pages get depends not only on getting onto that first page of search results, it also depends greatly on getting as high up on that page as possible.

The first result on the first page gets clicked on by more than 28% of people doing the search. After that first result, the percentages go down with each spot on the page. So you need your site to be one of the first results that people see.

Writing for SEO is also important because it is a kinh doanh technique that keeps going for the life of your website.

Many people vì well with PPC advertising, but if they stop paying for that advertising, it will no longer bring traffic.

Good SEO nội dung keeps working for your website no matter what else you bởi to market your site.

What Are The Basics of SEO Writing?

SEO writing is fairly straightforward, but it isn’t always easy lớn do.

There is no magic formula for ranking the best in tìm kiếm engine results, but there are several parts of the Google algorithm that we do know about. Nội dung should be written with those aspects in mind in order to rank better.

One of the most important aspects of SEO writing is using the proper keywords. This means knowing what people are searching for when they are looking for sites lượt thích yours.

This requires the SEO copywriter to vị some từ khóa research & create a danh sách of words and phrases that need to be included.

It’s also important to use related words in the content. That means words that go well with the keywords that were researched.

Google looks at whether there are a lot of words related to the main từ khoá to be sure of what the nội dung is about.

Using these related words is called latent semantic indexing, & it helps tremendously with SEO.

The crawlers also assess whether the nội dung is written for an audience or purely for SEO.

This is why SEO copywriters have khổng lồ avoid từ khoá stuffing — or putting the same keywords in over và over again so that the nội dung isn’t meaningful for a human audience.

The balance that must be struck is for the nội dung to appeal to lớn human readers as well as search engine spiders.

The use of complex language is another factor in tìm kiếm engine crawls. If the language is too simple and uses too few quality words, it is not assessed as being of high value. 

SEO writing has lớn flow well and be complex enough to lớn impart a lot of information on its topic while using language naturally.

What Is An SEO Copywriter?

An SEO copywriter is a person who is an expert in SEO copywriting. They know how to implement the best practices và standards of SEO in writing and help drive traffic to lớn websites.

They specialize in different types of copy as well, like product pages, emails, & other types of sale and sales materials.

An SEO copywriter isn’t the same as a traditional content writer. Rather than focusing on educational or informative articles, the SEO copywriter is dedicated khổng lồ converting leads.

However, a nội dung team might work together lớn accomplish the same goals as a traditional nội dung writer and an SEO copywriter.

You can find talented SEO Copywriters with Writer
Access! Get 14-day trial và access over 15K expert freelancers.


4 Tips to lớn Learn SEO Writing

Even if you have an in-house staff or a team of talented freelancers to lớn help you with the daunting task of filling your trang web with amazing SEO writing, it’s still important to understand the basics yourself. Thankfully, learning the ropes isn’t as complicated as it might seem to many beginners. Here are some tips lớn get you started.

1. Understand the goals of SEO writing

No two businesses are going to lớn be exactly alike when it comes to the desired outcome of their SEO strategies. But some goals are universal, so every effort to lớn learn SEO writing should start with a complete understanding of what they are.

One of the most critical is lớn help tìm kiếm engine crawl bots find and properly index your site so it can rank better for relevant tìm kiếm terms, so start there.

Understand which key phrases you should target & use them in critical areas of your content to improve optimization. Examples include your URL, SEO title, and headings (where appropriate). Be sure to sprinkle them naturally throughout the body of your content, as well.

2. Make your content engaging

One common mistake many new lớn SEO writing make is over-focusing on what they think the search engines want to see. What you should be doing is writing with the needs of your human readers in mind.

Google’s job is to lớn deliver tìm kiếm results lớn information seekers that will actually answer their questions và address their needs.

Key elements tìm kiếm engines consider when assessing a webpage include readability & formatting. In other words, writing for human beings is writing for search engines.

3. Stay on đứng đầu of SEO trends

Writing great nội dung that helps you make progress toward your SEO goals isn’t the type of thing you learn to vì chưng just once. Tìm kiếm engines, social trends, và SEO techniques are constantly changing and evolving, so good SEO writing does the same.

Always be aware of the most recent changes to Google’s algorithm & current web user tastes when it comes to lớn their content. Update your go-to approach khổng lồ SEO writing accordingly.

4. Track & measure results

If you don’t keep track of your results when it comes to lớn your SEO writing efforts, you’ll have no accurate way khổng lồ tell whether you’re making progress toward your long-term goals. So keep careful track of how each of your pieces performs.

Test new techniques by tracking the results you get with those, as well. You want to lớn ensure that anything new you try is actually more effective than what was working for you before, if not more so.

6 SEO Writing Best Practices

Originality is key when it comes to creating SEO writing that really pops & keeps your readers engaged, but so is a proper understanding of best SEO writing practices. Here are a few timeless examples khổng lồ keep in mind.

1. Always write human-focused content

Google và the rest of the tìm kiếm engines are getting better all the time at spotting top-tier content that will satisfy its users. They definitely know the difference between stilted, keyword-stuffed content designed to lớn manipulate tìm kiếm bots and genuine, natural-sounding content written for people.

So always write with your human readers in mind. Yes, part of this is about using từ khoá naturally và sparingly. But it’s also about varying your nội dung to please your audience. For example, aim to lớn post a good set of promotional content, informative articles, industry news, & more.

2. Pay close attention to your headlines

Keep in mind that even if your nội dung does achieve the vị trí cao nhất SERP rankings you’re after, your potential readers still need lớn select it from all the other options and click on it. Your headline is your best shot at making a good enough first impression khổng lồ earn an actual click.

Good headlines are short và to the point while still giving the reader a solid idea of what the page is about. Pay attention khổng lồ your metadata, as well, as that’s your opportunity to lớn provide any additional context someone might need to make a decision.

3. Always structure your posts

In most cases, your readers aren’t going to dutifully read your nội dung from start lớn finish, especially if they landed on the page in the first place in search of a quick answer. That said, the easier you can make it for them lớn scan the page for what they want, the better your content will perform from an SEO standpoint.

Use keyword-rich headlines to lớn structure your nội dung and help tìm kiếm engines determine how well your piece addresses the topic. Implement short sentences and smaller paragraphs to lớn boost accessibility.

Options lượt thích bulleted lists, pull quotes, và supplementary graphics are also helpful for scanning purposes.

Xem thêm: Cẩm Nang Tối Ưu Chuẩn Seo Website Chuẩn Seo On, Tối Ưu Hóa Nội Dung Website Chuẩn Seo

4. địa chỉ cửa hàng imagery whenever possible

People are visual creatures, especially these days, so adding the right imagery to your nội dung is a great way to địa chỉ cửa hàng additional appeal. It’s also something people expect to see at this point, meaning your posts might actually feel unfinished lớn some readers if they lack images.

You’ve got lots of options as to lớn how you can use imagery to make your SEO writing sing. You can địa chỉ cửa hàng optimized stock images that fit your subject matter or showroom informational value with graphs, charts, or infographics.

And, of course, you can create your own original images to go with your posts.

5. Amplify your reach with social media

The biggest concern và objective with SEO writing is naturally going to lớn be search engine visibility. But don’t underestimate the sheer momentum social media can give your posts, as well.

Remember, the point is lớn reach your target audience wherever they might be open to meeting you, & they’re definitely hanging out on social media.

So be sure to tóm tắt your site content across your social truyền thông media channels. Và make it as easy as possible for your readers to share it, as well.

Place mô tả buttons on all of your SEO writing pieces not only lớn remind people to nói qua but simplify the process of doing so.

6. Hire experts to lớn help

Every digital marketer is different in how they approach SEO writing for the site they’re in charge of. Some may write at least a portion of their own content. But even then, having access to the right assistance is a must.

For best results, compile a group of team members, freelancers, or both who can help supply you with plenty of top-tier content that aligns with your goals and nội dung production strategy.

4 Best Tips lớn Be a Successful SEO Copywriter

Now that you know more about what an SEO copywriter is và what they do, let’s take a look at some tips you can use khổng lồ become more successful in an SEO copywriting career.

1. Write for People

Oftentimes, SEO copywriters get so caught up in keywords và best practices that they forget that tìm kiếm engines are working khổng lồ help people find what they need. That means that you need lớn understand how khổng lồ write for people. When you write for people và make sure that your nội dung is reader-friendly, you can rank higher than with just keyword alone.

2. địa chỉ cửa hàng Value lớn Copy

Think about it: SEO is all about search engines. And people don’t go to search engines wanting khổng lồ find articles and sources that don’t help them. Therefore, if you want to do well with SEO copywriting, you need to lớn make sure that you can địa chỉ cửa hàng value to lớn the copy you create. From sản phẩm descriptions lớn web pages to check out messages, you need lớn be creating more value in what you vị than your competitors.

3. Understand Changing SEO Trends

SEO is a constantly evolving field, so you need to ensure that you are staying on vị trí cao nhất of trends và best practices. The same tactics that served SEO writers well three years ago aren’t the ones you use today or that you will use three years in the future. Subscribing lớn publications, watching Google updates and events, and monitoring trends will help you stay ahead of the curve.

4. Establish Your Authority

An essential aspect of the Google algorithm revolves around the authority of the ranking source. Khổng lồ secure a high rank and maximize the impact of your content, establishing this crucial authority is key.

One effective way lớn achieve this is through từ khóa research và identifying knowledge gaps that you can fill. By incorporating definitions and relevant từ khóa into your trang web architecture, you can begin positioning yourself as an authority and boosting your ranking potential.

Finding the right SEO copywriter can be challenging, but understanding the significance of SEO copywriting for your business is vital. If you’re seeking a talented freelance SEO copywriter who can deliver exceptional services and help you accomplish your SEO goals, look no further than Writer

Discover your next incredible team of expert content creators by signing up for a two-week trial with Writer
Access. You’ll be amazed by the positive impact it has on your SERP rankings, reach, & overall content strategy.

From topic selection & gathering research to writing the post và pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown.

" align="middle">

Fortunately, there"s a way lớn combat low traffic: search engine optimization. As marketers, we‘re always aiming lớn write content that’ll rank highly on Google, và SEO is the bridge that"ll help you get there. That begs the question: How do you incorporate that into your content?

Don‘t worry — we’ve got you covered. In this post, we"re going lớn dive into 12 ways to master SEO writing.

What is SEO writing?

SEO writing is the process of writing content to rank on the first page of tìm kiếm engines lượt thích Google. This involves researching keywords, writing high-quality nội dung that matches user intent, & optimizing your headers for easy page crawling.

Spot uses the information you provide lớn us to contact you about our relevant content, products, and services. Hub
Spot will mô tả the information you provide khổng lồ us with the following partners, who will use your information for similar purposes: RYTE. You can unsubscribe from communications from Hub
Spot at any time. For more information, kiểm tra out Hub
Spot"s Privacy Policy. Khổng lồ unsubscribe from RYTE"s communications, see RYTE"s Privacy Policy.


Complete SEO Starter Pack

An introductory kit to optimize your trang web for search.

Increase your organic traffic. Plan your keyword strategy. Debunk SEO myths. Build a strategy.
Get Your free Kit
Loading your download form

You"re all set!

Click this liên kết to access this resource at any time.

Access now
Learn more

With higher rankings, your trang web increases its overall visibility. The ultimate goal is lớn drive organic traffic, increase conversions, & achieve business objectives through effective optimization.

If you don’t optimize your nội dung for search engines, your trang web may suffer from low visibility và poor rankings on search engine results pages (SERPs). As a result, the potential reach & exposure of your content may be significantly reduced.

Why is SEO content writing important?

Without SEO, your nội dung is less likely khổng lồ rank highly on search engines. Ranking lower may hinder your ability to lớn attract & engage with your target audience. It may also make your nội dung seem less credible & authoritative.

A 2020 search Engine Journal study found that the clickthrough rate for websites in position one on the SERP is 25%. This number drops drastically lớn 15% for websites in position two và then down khổng lồ 2.5% for websites in position 10. When you get to lớn page two of Google, that number gets even lower.

This means that if your trang web is not on the first page, there’s a small chance consumers will find your website organically. Fewer visits lớn your site mean fewer opportunities lớn generate leads, and ultimately, revenue.

Your next best option is investing in advertising khổng lồ get those users khổng lồ your site. But that costs money, & if you’re on a tight budget, why not invest time in SEO writing? It’s không tính tiền and will likely bring you traffic for much longer than a campaign would.

The Basics of SEO content Writing

When getting started with SEO content writing, it’s important to understand the basics. Here are some fundamental principles khổng lồ follow when incorporating SEO into your writing.

Keyword Optimization

Keyword optimization is all about strategically using relevant keywords & phrases in your nội dung to boost its visibility và ranking. This aspect of SEO is super important because it helps search engines better understand your content, thereby increasing the chances of it appearing in relevant tìm kiếm queries và attracting organic traffic.

To select the best keywords, you’ll need to research and identify what exactly your target audience is looking for và align it with your content’s topic. Finding the right balance between incorporating từ khóa in a way that makes sense to lớn readers and satisfies search engine algorithms is key.

We’ll go more in-depth about how khổng lồ find keywords & how khổng lồ disperse them throughout your nội dung in the tips section.

User Intent

User intent refers khổng lồ the motivation or purpose behind a user"s tìm kiếm query. It’s all about figuring out what they really want khổng lồ discover when typing something into a tìm kiếm engine.

There are generally four types of user intent:

Informational intent: When someone is seeking information or answers to their questions. They may be looking for definitions, explanations, how-to guides, or research materials.Navigational intent: When someone is searching for a specific website or brand. They already know what they want lớn find & are using a tìm kiếm engine to lớn navigate lớn a particular webpage.Transactional intent: When someone is ready khổng lồ take action, such as making a purchase, subscribing lớn a service, or booking an appointment.Commercial intent: When someone is researching products or services with the intention khổng lồ buy later. They are comparing products, reading reviews, và looking for the best đơn hàng before making a decision.

By understanding user intent, you can create content that aligns with what people are looking for and boost your chances of showing up in search results. Each industry và niche also changes your user intent. For example, SEO for lawyers will be a lot different compared to lớn SEO for marketers. It"s all about giving people what they need & providing them with a good search experience.


Writing for SEO isn’t just about what you write, it’s also about how you write. It isn’t enough khổng lồ just place từ khoá into your content and hotline it a day. You need lớn consider how your audience’s experience will be when they read it.

This is where readability comes in.

Readability is all about striking the right balance between optimizing for search engines and ensuring that your content is enjoyable và valuable lớn human readers.

In addition to optimizing your nội dung with keywords and internal links, you’ll want khổng lồ focus on user experience. Write in a reader-friendly manner by using clear và concise language and avoiding jargon. You’ll also want lớn utilize headings và make your nội dung more scannable (more on that below).

When writing and editing your nội dung ask yourself: Is this easy khổng lồ understand? Does this have a logical flow? Is this engaging? If the answer to any of these questions is “no,” you may need khổng lồ make some changes.

Historical Optimization

Every SEO writer knows that an evergreen post will never be completely finished, even after it’s been published. Thanks to lớn algorithm updates và competitors targeting the same keywords, tìm kiếm results are always changing.

That’s why it’s important to lớn have a content update strategy in place lớn ensure your older web content remains fresh và relevant in search engine rankings. This practice is called historical optimization.

To figure out which posts you need khổng lồ update, assess your older content by conducting a nội dung audit khổng lồ find underperforming or outdated pieces. Then, determine how lớn improve the piece. This usually involves refreshing the content by adding new information, removing outdated information, optimizing keywords, và improving formatting and readability.